Mountain Adventure Centre Logo
Freecall: 1800 623 459
  Home » Blog » Naxo AT bindings discontinued My Account  |  Checkout   
   Browse
Winter
Summer
Equipment
Men's Clothing
Women's Clothing
Footwear
Mountain Horse Trading
View All Products
   Brands
   Search


Advanced Search
Keep up with our backcountry
reports on Facebook

facebook
Shop hours
Winter (June to Oct.)

Mon-Sun 8am to 6pm
late Friday nights
on request
Summer (Nov. to May)
Mon-Sun 9am to 4pm
 
 Where Are We?

Shop 5, Snowline Centre
Kosciuszko Road
Jindabyne, NSW, 2627
 
Blog

March 25, 2009

Naxo AT bindings discontinued

Filed under: Gear,Latest news — MAC Team @ 12:40 am

Rottefella has announced that they will discontinue maufacture of Naxo bindings in order to refocus on their core business of nordic and telemark bindings.Rottefella’s marketing and sales manager Torbjorn Ragg said, ” Despite strong sales and marketing support for Naxo since Rottefella purchased it in 2006, the bottom line is that Naxo hasn’t achieved the critical mass worldwide that we needed in a very crowded market.”

Naxo bindings

The move is significant as it shows the current pressures surrounding binding development and manufacture, particularly with the financial climate. With new systems on the market in both the telemark and nordic markets, Naxo may have been a stretch too far for Rottefella.

It’s a pity however as Naxos filled a needed niche in the AT binding market along side the Diamir Fritschi Freeride. We can only hope that Rottefella retains the designs for a better time or sells the manufacturing capability. Watch out for more consolidation in this market.

via: Wild Snow

Leave a Reply

Blog Categories:

Blog Archives:

   Shopping Cart  more
0 items
   Receive Our Email Newsletter

 

 SportHill

Mountain Adventure Centre - Freecall: 1800 623 459

Copyright © 2019 Mountain Adventure Centre